Tipping the scales for tomorrow’s favorite brands
Who We Are
Fulcrum Collective is a consumer-focused Venture Studio based in Bentonville, AR led by a passionate, hyper-connected group of founders, operators, and investors with 100+ years of collective industry experience
What We Do
We establish bespoke partnerships with founders to provide the capital & strategic support needed to successfully navigate the ever-evolving CPG gauntlet
Why We Do It
Motivated by diverse experiences as entrepreneurs, operators, & investors, we strive to be the partner that we once needed—an empathetic ally guiding founders to purposeful & profitable exits
“Working with Fulcrum has been transformative for Flaire—true partners (and good people!) who brought not just capital but invaluable coaching, mentorship & strategic connections as well…”
Julia Carter - CEO, Flaire
“Fulcrum’s investment, strategic guidance, & timely insights have been instrumental in our early success…”
Ashley Davies - CEO, Happy Grub